It’s natural for you to relate to others in the context of how you like to be related to.
However, successful leaders who know and use PRINT®, appreciate the danger in this practice. Using your own motivations means you overlook others’ underlying motivations that drive feelings and actions. As a result, you increase the probability of problems and underperformance.
On the other hand, when you can truly step into others’ shoes – as you can with PRINT – your communication and action can bring about the best possible outcomes.
You know what words bring out the best in others. You know how to match assignments in a way that makes projects more meaningful for recipients. And you know how to better tie recognition to the objectives and needs of a particular person.
The bottom line: PRINT improves the motivational and expectation-setting capabilities of managers.